Crowdfunding is the driving force behind the success of many innovative ideas. According to last year's statistics, $17.2 billion is generated yearly through crowdfunding only in North America. There were more than 6 million crowdfunding campaigns worldwide the previous year, but only 22.4% was the average success rate of these campaigns on different crowdfunding platforms. There are many platforms that work on the idea of crowdfunding, and the most prominent one is Kickstarter.

Crowdfunding platforms are dedicated to everyone who has a different and innovative idea and wants to bring it to light through campaigns, as it’s the way creators share new concepts for creative work with the communities that will fund these ideas together. Most of these platforms accept backers from all across the world. Anyone, from anywhere, may back a project if they have a major debit or credit card and an account on this platform. To get your project funded, you must present it with a unique idea and explain why people should wait a few months to receive this reward, here are a few tips from I Gadgets team to get your campaign funded successfully: Tell your story effectively Select an interesting, engaging title for your project. Describe your project in simple, easy-to-understand language that is suited for non-experts to easily reach all audiences. Describe your project in a way that allows potential backers to visualize the end result. Choose a photo that is visually appealing and adds to the story of your project. Choose the right campaign duration According to several researchs, the longer the campaign lasts, the less likely it is to succeed and attain its goal since it is difficult to maintain a sense of urgency the longer you run your project, especially during the middle stage of the campaign. Most crowdfunding platforms recommend a 30-day campaign length, however this is up to each creator and their project. Video People who back crowdfunding sites understand that they are investing in a product that is not yet completely developed, which is why they want a clear story for the project they are backing. As a result, the most effective crowdfunding videos are those that provide a complete story with a beginning, middle, and end. It also was said out loud by the author Seth Godin – “Marketing is no longer about the products we sell, but the stories we tell.” Create Rewards Create your project reward by pricing them and dividing them into multiple titles and prices, since the price, title, and components are entirely up to the creator. Pre-Launch A pre-launch will allow you to give the backers a glimpse of what's to come so that you can initially decide on your target audience. It will also help you interact with early backers for feedback, so you’ll be able to update or edit whatever you need in your campaign before launching. Hire the right marketing agencies for your campaign Knowing the types of projects the crowdfunding agency works with will help you decide if this agency’s clients are right for your project and will help you get it funded successfully or if they’re not your targeted audience. Communication style and how communication takes place between you both is very important to know, as each company has a different way of working. Some will take control of the whole campaign, and you will play a more passive role. Others like continual communication with the creator about what they're doing and where they're heading with the project at every stage of the process. Get your project out to light After following all the previous steps, it’s time to get your project seen. Your next step now is to GO LIVE, and this is the most important step in the whole thing, but don’t worry, you’ll be definitely ready for it after this article. Interact with your backers Communication with your backers on a regular and open basis is critical to the success of your crowdfunding campaign, and it will keep them on board even if you fall short of your funding goal. You must also respond to your backers' questions, comments, and messages on a regular basis. Keep communicating with them by regularly posting updates on your project's development. And finally, believe in your project idea and work hard to bring it out to the light, and you’ll definitely succeed…